Services

Messages On Hold are recorded custom messages and music which play through your phone system to callers placed on-hold. Combining pleasant background music with professional announcers, these recordings communicate important news and marketing information to your members.

The only requirement is that your phone system must have the hardware capabilities to accommodate on-hold messages. Learn more by reading our FAQs.

Because your members are listening

Their attention is something your competitors pay millions to attract. And if members don’t hear from you, they won’t know you offer the better deals.

Because it promotes cross selling and reverse cross selling

Consider when a member asks a phone rep about a service they just heard about while on-hold. The psychology of cross selling has just reversed. Instead of feeling like a pushy salesperson, your phone rep now feels like a welcome advisor. Confidence and cross selling no longer need to be mutually exclusive.

Because it’s an excellent member communications tool

Whether mobilizing members to political action, soliciting nominations for the next board elections, or de-bunking bait and switch offers from big competitors, Messages On Hold can effectively reach thousands of your members.

There are several really good reasons to use Sound Advice:

Ease of Use

Getting what you want said on hold without taking much of your time was our big challenge. The solution: our monthly script sampler. Mary Wilson, CEO of Pasadena FCU, says it’s excellently written and easy to use, even for a CEO.

Quality

That’s easy to check, just listen to our Samples. Our music library is vast and our announcers are carefully selected for their on-hold effectiveness (which means they sound professional and yet at the same time very personable).

Reliability

From the beginning, our studios have been dedicated to on-hold productions. And it’s because of this that since 1985 we have earned a track record of scripts recorded, produced, and returned routinely within one week. (This is a good question to ask our Clients, of whom 50% have used us for over 20 years).
Actually, we thought of two more: Price and Industry Awareness.

Price

Sign on for our 12-20 Productions Per Year Plan and the cost averages to about $83 per month. (By the way, if you change your tapes more than 12 times over the year, there’s no charge for those additional tapes). For all our options, check out our Pricing page.

Industry Awareness

The 1980 deregulation of the financial services industry is why Versa-Tape is in the on-hold business! Messages on hold quickly proved to be an effective new way for credit unions to cross-sell all the financial services now available to members. (We were lucky enough to be a young company in the right place at the right time. Just ask Mike Welch, publisher of Credit Union Times)

Attitude

We want your business for a long time. The way to earn your business is to do more than just provide good service, it’s to be problem solvers. Example: Need an emergency new production tomorrow? Let us know. We’ll make it happen. Whatever your situation calls for, we’ll do our best to get you what you need, when you need it.